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HungryBark

Optimizing the e-commerce experience for a leading personalized dog nutrition brand.​

HungryBark

Client

HungryBark

In collaboration with

Capabilities

UI/UX Design, Web Design, Conversion Rate Optimization (CRO)

Industry

Pet Food & Nutrition

Date

2022

Tools used

Figma

Hungry Bark was a U.S.-based company specializing in personalized nutrition plans for dogs, offering high-quality kibble, mix-ins, and supplements. In 2022, yeswedoweb partnered with Hungry Bark to revamp their Shopify store's design, focusing on enhancing user experience and boosting conversion rates.

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HungryBark

The Challenge

Hungry Bark's existing Shopify store required a design overhaul to better reflect their brand values and effectively showcase their product offerings. The challenge was to create an intuitive, engaging, and conversion-focused e-commerce experience that would resonate with dog owners seeking premium nutrition solutions.

The Strategy & Solution

  • User-Centered Design: Conducted thorough research to understand the target audience's preferences, informing the creation of user-friendly interfaces and navigation structures.​
  • Landing Page Optimization: Designed compelling landing pages highlighting Hungry Bark's unique selling propositions, such as personalized meal plans and high-quality ingredients.​
  • Conversion Rate Optimization: Implemented best practices in CRO, including clear call-to-actions, streamlined checkout processes, and trust-building elements to enhance user engagement and sales.

    • The Results

  • Increased Conversion Rates: Achieved a significant uptick in conversions, reflecting the effectiveness of the new design and CRO strategies.​
  • Enhanced User Engagement: Users spent more time exploring the site, indicating improved interest and interaction with the content.​
  • Positive Customer Feedback: Received favorable responses from customers appreciating the site's ease of use and aesthetic appeal.
    • HungryBark
    HungryBark
    HungryBark
    HungryBark

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